ToursRed Joins FEMATUR as an Active Member, Strengthening Its Presence in Mexico's Tourism Industry
Mexico City, 12 June 2026.
ToursRed continues to advance its commitment to building a trustworthy, professional tourism platform aligned with best practices in Mexico's travel industry. We are pleased to announce our incorporation as an Active Member of the Federación Mexicana de Asociaciones Turísticas (FEMATUR), one of the most representative organizations in national tourism.
The FEMATUR membership represents an important recognition of the work ToursRed has been doing to promote the digitalization, promotion, and commercialization of tourism experiences in Mexico, connecting travelers with travel agencies and tour operators in a transparent and secure way.
This membership strengthens ToursRed's institutional presence within Mexico's tourism sector and allows us to participate in spaces for collaboration, training, representation, and networking with other players in the national tourism industry.
As part of this integration, ToursRed has already begun participating in activities and events organized by sector bodies, fostering the creation of strategic alliances that contribute to the growth of tourism in Mexico and to strengthening the offerings available to travelers.
A Growing Institutional Ecosystem
The FEMATUR membership adds to other significant achievements reached by the company over recent months, including:
- National Tourism Registry (RNT).
- Mexico City Tourism Certificate.
- Trademark registration with the Mexican Institute of Industrial Property (IMPI).
- Active membership in the Mexican Association of Travel Agencies of Mexico City (AMAV CDMX).
These recognitions reflect ToursRed's commitment to legality, professionalization, and the generation of trust for travelers, travel agencies, and tour operators that are part of our ecosystem.
ToursRed's Voice
"At ToursRed we believe that tourism is built through collaboration. Being part of FEMATUR represents a great opportunity to keep learning, forge new alliances, and contribute to the strengthening of Mexico's tourism sector," said Alan Axel Álvarez Hernández, founder and CEO of ToursRed.
Looking to the Future
Since our founding, we have worked with a clear vision: to make it easier for more people to discover Mexico through authentic experiences, while providing travel agencies and tour operators with a modern platform to promote and commercialize their services.
Joining FEMATUR reaffirms our commitment to continuing to build a solid, responsible company focused on generating value across the entire tourism chain.
Because the best stories begin with a tour.
About ToursRed
ToursRed is a Mexican platform specialized in the promotion and commercialization of tours, excursions, and tourist experiences. Its mission is to connect travelers with trusted agencies and tour operators, driving national tourism through technological tools that facilitate the search, booking, and management of travel experiences.
Press contact: contacto@toursred.com